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2/17/2016 SYNCH HIGHLIGHT: Extra Gum - "Can't Help Falling In Love"

Warning: This commercial will make you cry.

Extra Gum's new campaign "The Story of Sarah and Juan" feature the most forthright song in the Elvis Presley catalog, "Can't Help Falling In Love." Made famous by the king himself, the song has been covered countless times, but it was this cover by American Idol alum Haley Reinhart that set the score for the most moving commerical of the year. The official commercial has over 18 million YouTube views to date, and the audio for the cover has garnered over four million streams on YouTube as well. Raleigh Music Group is proud to be administering this timeless copyright and to be seeing it modernized in a way that will be treasured for a long time to come.

Read the story of 'the making of' here.

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